"The point of all my poetry and art is spirituality.
The certainty that beneath the eggshell of reality
is a point of Cosmic Oneness, Infinite Nowness,
a point that gives meaning, depth, integrity and freedom.
Advertising taught me a similar lesson.
Great advertising does not rest on clever lines
but a deep understanding of the consumer, the product, market.
The basic lesson that the outer is ruled by the inner."
This interview helps one understand the Artist behind the art, the spiritualist behind the artist, the cosmic behind the spiritualist.
-- Tarun Cherian quoted in an einterview with Shailaja Tripathi